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How to Use Your Secret Weapon—Body Language
You’ve heard how important body language is, but you probably don’t realize just how important it really is. We’ve been talking a lot about media interviews and how you should or should not handle...
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Should You Be Contrarian When Responding To HARO Queries?
One of my favorite ways to get media coverage and to become a go-to source for reporters is by using HARO. For anyone who doesn’t know, HARO is a free service that connects journalists with sources for...
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Why You Should Never Ask Reporters For Interview Questions Ahead Of Time
When you have a media interview looming on the horizon, you want to do everything in your power to make sure you’re prepared to absolutely nail it. You’ll be practicing with mock interviews, going over...
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Don’t Ask Reporters for Interview Questions Ahead of Time
So you are being interviewed and you’re nervous. Maybe it’s your first time as a small business owner to sit across from a reporter. Maybe you’ve finally hit the big time and are facing the national...
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Writing Contributed Articles for PR? It’s Not About You.
The days of sitting back and waiting for the media to come interview you or cover your company are long gone. These days, one of the best ways to get your name out there is by writing contributed...
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The Most Important Questions to Ask when Negotiating an Exclusive Coverage...
Offering a reporter or media outlet an exclusive can give them a huge incentive to cover your story. Every outlet wants to be the first to cover a big story, so offering them an exclusive is a great...
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Give TV Producers Lead Time
Even for the best publicists, booking a client onto a talk show on a day’s notice is a rarity. Just as great visuals are important when pitching TV producers for an interview, so too is providing...
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Getting Your Press Releases in the Right Hands: What Is a Media List?
Newsrooms in the U.S. saw an estimated 88,000 employees in 2019 — a number that only continues to fall as media outlets across the country grapple with declining readership and pandemic-related budget...
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8 Ways to Ensure Your Press Releases Receive Media Coverage
Did you know most newspapers publish upwards of 200 articles a day? Some of the heaviest hitters are publishing more than 1,000 pieces of content on a daily basis. That means there are a lot of...
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Notice Us, Please! The Best Practices for Crafting a Media Pitch
If you have an upcoming product announcement, interview opportunities with members of your company, or something you think is really captivating that you want the media to write about, a media pitch...
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